A Eulogy for the Used Bookshoppe
One of the real casualties of the changes in the consumer market of
the past decade or so has been the good used book or record store. They
don't really exist anymore, as far as I'm concerned, and here's why:
I'm a 'list shopper'. I have limited resources and thus must choose
those things I intend to buy. If I can afford to buy some records or
some books, I take my (extensive, I must emphasize) list to the respective
shop and try to find something from the list. I am invariably frustrated
and demoralized by the consequent lack of results from this activity.
I can never find the things I want. I have been convinced, by such innovations
as Ebay and Amazon, that what I want can be found, and that
there is someone out there waiting to sell it to me. But the
limited scale of the brick-and-mortar store does a miserable job of
providing an outlet for this reality anymore.
Another factor is that the demographic which frequents used book and
record stores has changed. 'List shoppers' don't use them anymore because
of the aforementioned superiority of the online retailers. Thus, shops
have to market their wares instead to 'trend shoppers' and 'genre shoppers'.
'Trend shoppers' are those who can get all the music they need from
the window displays of Sam Goody and all the books they need from the
paperback carousel at the local drugstore. They don't have anything
specific they want - they just want something and they tend to be happy
with whatever disposable flotsam is available from expending the least
amount of energy.
'Genre shoppers' are a bit but more respectable. Genre shoppers know
and like one specific type of music, or one specific sub-sub-genre of
book. They rarely if ever stray from their respective genres, and never
really care what their next book or record is - they just know they'll
find it if they make a beeline for their genre the instant they set
foot into the shop. They're the ones who used book and record stores
specifically cater to. I'd say most of my friends are of this type,
and I often display characteristics of this type of behavior myself.
However, in addition to being a mild 'genre shopper' I'm also incrediibly
ecumenical and specific about what music or reading material I'll expend
my limited lifespan consuming, thus I reserach my genre(s) and plan
my prospective purchases well ahead of time. I not only tend to restrict
myself to specific types of preferred music and books, but to specific,
identifiable preference lists of material within those genres.
This means that used book and record stores are especially sad places
for me, though. Not only do they have a far more limited selection of
available wares than the online outlets, but they must also maintain
a large enough margin of popular titles to attract browsers and 'trend
shoppers'. Thus, I've learned, the key to my continued happiness as
a docile consumer is to stick with Amazon and Ebay, and stop entering
a bookstore expecting that epiphanous 'eureka!' item to hit me in the
face every time. That was an experience best kept in the '90s.
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